The BJP mastered social media to bypass traditional gatekeepers. Now, young Indians are using the same digital space to challenge its narrative and overcome a culture of political fear. The BJP understood the political power of the internet before most of its opponents did. Social media allowed Narendra Modi to reduce his dependence on traditional journalism, speak directly to voters and build a political image that was everywhere at once. Online campaigns did not merely promote the BJP. They helped create the Modi era. But the internet does not remain loyal to those who master it first. When the weapon changes hands Young Indians are now using the same digital space to question authority, ridicule political messaging and turn private frustration into public anger. The Cockroach Janta Party, or CJP, is the latest example. What began as an online satirical response to a judicial remark about unemployed youth soon became a rallying point for anger over unemployment, examination paper lea...
What Really Matters
What Really Matters blends personal stories, cultural reviews and reflections on contemporary life. It also examines social and political issues, with a focus on media integrity and marginalized communities in India.